Advantages and limitations of research methodology

Advantages and limitations of research methodology This chapter explains about the research methodology used in this project. It tells about the advantages and limitations of the method selected. The method used in this business project is Case Study research methodology. Case study attempts to describe relationships that exist in reality, mostly in a single organisation. Case study depends on the approach of the person conducting research, the data collected and the analytical technique used. Reality can be found in detailed manner by researcher, than it is possible through experiment or surveys, with the analysis of more variables. This research methodology is a useful technique as new ideas and theories can be built and tested. Case study analysis provides an opportunity to study the details in its natural settings. By using case study analysis, researcher can ask ‘how’ and ‘why’ questions in order to understand the complexity of each and every process taking place. Case study analysis provides multiple methods to collect data and gather information from any people, group or organisations. In this case study research methodology, the type of data used for research purpose is secondary data. Secondary data is some form of existing information that is already collected for some purpose. Secondary data can be collected by means of library research. The advantage of using secondary data is that the data has been already collected and the researcher can directly make use of the already collected data. Another advantage of using secondary data is the depth of details available. Also the data collection process in secondary data is performed by experts and professionals so the details present in it will be accurate and exact. This project examines the Customer Relationship Management and how it influences the organisation’s sustainability and stability. In the case study analysis, the importance of Customer Relationship Management is clearly understood. Also the case study of eBay is analysed and investigated. LITERATURE REVIEW This chapter examines the most relevant and current literature on E-Business and E-commerce and the process of Customer Relationship Management. It also examines the importance of Customer Relationship Management to improve firm’s performance. This business project has been drawn from a range of theoretical works. This chapter will also identify the relevant areas in relation to the objectives of this project using the following literatures: E-BUSINESS AND E-COMMERCE: According to (Adnam, R.Z. 2003), in the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. E-Business is all about the use of internet by any organisation to sell or exchange their products and services to make profits. E-Business is defined as the organised effort of individuals to produce and sell, for a profit, products and services that satisfy so ciety’s needs through the facilities available on the internet (Canzer, B. et. al., 2003). E-Commerce is the use of electronic communication channels and processing data in the digital format for any sort of business activities that create value. E-Commerce is the use of the internet and the web to transact business; more formally, digitally enabled commercial transactions between and among organisations and individuals (Laudon and Traver, 2007). E-Commerce is the use of electronic communication and digital information processing technology in business transactions to create, transform and redefine relationships for value creation (Adnam, R.Z. 2003). The use of E-Commerce has changed the way the business is taking place and has changed the way the organisation handles its customers and competitors. . Electronic commerce has the potential to radically alter some economic activities and surrounding social environment (Wyckoff and Colecchia, 1999). E-Commerce is rapidly reshapin g the way companies compete with their competitors in an attempt to acquire a greater market share (Chou, 2001).

Gender differences and Job Satisfaction Research Paper

Gender differences and Job Satisfaction - Research Paper Example Although subjective variable on gender difference and job satisfaction are of traditional interest to sociology and psychology researchers, many of the existing studies analyzing gender have been conducted in the field of economics for example Asadullah and Fernà ¡ndez, 2007; Sloane and Williams, 2000). There has been an increase in research especially in the field of management targeting gender differences affect job satisfaction among employees in different occupations. A key area of interest has been why women report almost equal or higher levels of job satisfaction when studies have shown they generally occupy inferior job positions compared to those occupied by men. Consequently, this scenario has led to investigations to find out how job satisfaction of female employees compares with that of male employees and what possible explanations accounts for the existing gender differences in job satisfaction. Therefore, the paper will rely on a number of empirical researches that inve stigate gender differences and job satisfaction to find out how two interact in the workplace. Investigation of gender differences and job satisfaction present conflicting results given the various areas that needs to be considered during such investigations. de Galdeano (2002) provides important insights that shows the difference that might exist in the job satisfaction of female and male employees are not related to their differences in observable characteristics nor can it the difference be attributed to a problem of sample selection. This is done by apply the propensity score which has been used by researchers such Tabellini and Trebbi (2001) to further the accuracy of their results. de Galdeano (2002) examines sample selectivity based on the belief that if female employees were dissatisfied by their working conditions they would find it equally easy to leave their employment just as their male counterparts whereby those who remain will have higher job

SILK ROAD Essay Example | Topics and Well Written Essays - 500 words

SILK ROAD - Essay Example ccording to David Christian, the trans-ecological exchanges made possible by the Silk Road routes contributed greatly to the growth of trade within the Afro-Eurasian region, specifically, trade between the region’s agrarian communities, steppe pastoralists, and woodland foragers. The natural features of the Silk Road indicate that ecological factors have played a great role in intensifying trade along the Silk Road. For one, the Silk Roads cross the borders of desert areas or barren steppes inhabited by pastoralists. These kinds of ecological borders create the necessity for trade because the essential goods needed by the people living on very different environments are also different. In fact, given these ecological factors, it would be astonishing if trade did not flourish along the Silk Road. The products traded along the Silk Road routes prove how dynamic trade was in the Afro-Eurasian region. Many of the products traded came from the woodland or steppeland, whilst several of the products made by the agrarian communities were sold to the steppes. David Christian emphasises that the Silk Roads naturally are sea and land routes connecting east and west, particularly, connecting the agricultural communities of inner Asia and functioning as channels transporting products, ideas, religion, and even diseases. Moreover, Christian views Steppe Roads, which connect the Eurasian agricultural and grassland areas, as trade routes, stimulated by a natural commercial barter of goods from pastoral and agricultural regions. Trade products were perhaps bartered most intensely across the ecological boundary dividing agrarian and pastoral areas, although a number of products certainly crossed the steppes. The Silk Road linking China and the Middle East cultivated trade of agricultural products, specially made goods, ideas, and religious beliefs. But because of the dynamic evolution of civilisations in China, the Silk Road ceased to be merely a connecting link between